Betina Estela, cake designer
My memories in the kitchen as a child were mainly Spanish dishes being prepared by my grandmother as I helped clean the dishes. Well...I do remember my mother making sugar cookies for a school holiday; they were a bit overdone and crispy. Baking obviously skipped my mother (sorry Ma!) but somehow came to me naturally.
Originally, I wanted to be an architect. After a few semesters, I realized that I was in the wrong field. I had a chance to work at a local warehouse bakery, and as funny as this sounds, that actually changed my view of a possible career. I began to enjoy the creativity that comes with making cakes (and not to mention eating it afterwards). All those years of drawing and sketching, even as a child, paid off in baking. Before I knew it, four years had passed in the bakery and the time had come to make a decision. This was never a career I saw for myself, but I knew then what I wanted to do and found a way to do it.
In 2006, I studied baking and patisserie at Le Cordon Bleu in Pittsburgh, Pennsylvania and started a new path. To complete my degree, I had to complement my studies with an externship. I searched around quite a bit, but the availability at a popular New York City tea-house caught my attention. I snatched up the opportunity and completed my degree. I was then offered a position as an in-house pastry chef at the tea-house to help build their bakery. A short year and a half later, became the principal cake designer for the tea-house.
Knowing that I have done so much to help grow their bakery, I knew sooner or later that it would be time to grow my own. In August of 2012, with a lump of fear in my throat, I created Cake Heights.
January 2018 - Completed 60 hr Entrepreneurial Training Program administered by Women’s Enterprise Development Center.
February 2014 - Cake Heights Inc. became part of the WEALF or The Women's Enterprise Action Loan Fund administered by Thypin Oltchick Institute For Entrepreneurship.
May 2014 - With great gratitude, Cake Heights Inc. became a certified M/WBE or Minority and Women-Owned Business Enterprise.
Want to learn more? Follow Cake Heights on Facebook. You'll see frequent updates, promotions and important news on the business, and of course, be able to share your experience with others!